About

what we do

We took an idea and turned it into high quality women and men’s wear with attitude. You’re going to love our creative designs and essential gear. Wear it with attitude. Wear it with ISH.

ISH – All that it means and how it started

welcome to TheBrand-ISH

TheBrand-ISH is a concept idea created by Brandie Crawford and Todd Doyle to allow creative word phrases and art the ability to combine together on clothing that makes a statement. Brandie and Todd have known each other for over 25 years. Brandie loved saying the word “ish” after Todd and Brandie reconnected. Both agreed that many of the words that they both came up with one night were not only hilarious, but with the right marketing and strategy people would love The Brand-ISH.

Together, Brandie and Todd worked together to coin phrases in 2021 and bring the rollout of their artwork and word phrases to the public in 2022! Together, over 1,000 word phrases have met what they feel is the right combination of ISH, artwork, and style to bring you the clothing you want to wear with attitude. Wear it with attitude. Wear it with ISH.